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audience

A Schema.org Property
Thing > Property :: audience
An intended audience, i.e. a group for whom something was created.

Values expected to be one of these types

Used on these types

Supersedes
serviceAudience

Examples

Example 1
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No Markup JSON-LD Structure
Example notes or example HTML without markup.
  1. Government benefits coverage for SpecialAnnouncement pertaining to the covid-19 situation.
Example encoded as JSON-LD in a HTML script tag.
  1. <script type="application/ld+json">
  2. {
  3.   "@context": "https://schema.org",
  4.   "@type": "SpecialAnnouncement",
  5.   "name": "New Paycheck Protection Program for small business",
  6.   "text": "Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.",
  7.   "datePosted": "2020-03-30T08:00",
  8.   "expires": "2020-04-24T23:59",
  9.   "category": "https://www.wikidata.org/wiki/Q81068910",
  10.   "spatialCoverage":
  11.       {
  12.         "type": "Country",
  13.         "name": "US"
  14.       },
  15.   "governmentBenefitsInfo": {
  16.     "@type": "GovernmentService",
  17.     "name": "Paycheck Protection Program",
  18.     "url":  "https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp",
  19.     "provider": {
  20.       "@type": "GovernmentOrganization",
  21.       "name": "US Small Business Administration"
  22.      },
  23.     "serviceType": "https://schema.org/BusinessSupport",
  24.     "audience": {
  25.       "@type": "Audience",
  26.       "name": "Small businesses"
  27.      }
  28.    }
  29. }
  30. </script>
Structured representation of the JSON-LD example.
Example 2
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No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
  1. <!-- A lesson plan for US second grade teachers. -->
  2. <div>
  3.   <h1>Designing a treasure map</h1>
  4.   <p>Resource type: lesson plan, learning activity</p>
  5.   <p>Target audience: teachers</p>
  6.   <p>Educational level: US Grade 2</p>
  7.   <p>Link to lesson plan: <a href="http://example.org/lessonplan">http://example.org/lessonplan</a></p>
  8. </div>
Example encoded as Microdata embedded in HTML.
  1. <!-- A lesson plan for US second grade teachers. -->
  2. <div itemscope itemtype="https://schema.org/CreativeWork">
  3.     <h1 itemprop="name">Designing a treasure map</h1>
  4.     <p>Resource type:
  5.       <span itemprop="learningResourceType">lesson plan</span>,
  6.       <span itemprop="learningResourceType">learning activity</span>
  7.     </p>
  8.     <p>Target audience:
  9.       <span itemprop="audience" itemscope itemtype="https://schema.org/EducationalAudience">
  10.         <span itemprop="educationalRole">teacher</span></span>s.
  11.     </p>
  12.     <p itemprop="educationalLevel" itemscope itemtype="https://schema.org/DefinedTerm">
  13.         <span itemprop="inDefinedTermSet">US Grade Levels</span>
  14.         <span itemprop="name">2</span>
  15.         <link itemprop="url" href="http://purl.org/ASN/scheme/ASNEducationLevel/2" />
  16.     </p>
  17.     <p>Link to lesson plan: <a itemprop="url" href="http://example.org/lessonplan">http://example.org/lessonplan</a></p>
  18. </div>
Example encoded as RDFa embedded in HTML.
  1. <!-- A list of the issues for a single volume of a given periodical. -->
  2. <div vocab="https://schema.org/" typeof="CreativeWork">
  3.     <h1 property="name">Designing a treasure map</h1>
  4.     <p>Resource type:
  5.     <span property="learningResourceType"> lesson plan</span>,
  6.     <span property="learningResourceType"> learning activity</span>
  7.     </p>
  8.     <p>Target audience:
  9.       <span rel="audience" typeof="EducationalAudience">
  10.         <span property="educationalRole">teacher</span>s
  11.       </span>
  12.     </p>
  13.     <p rel="educationalLevel" typeof="DefinedTerm">
  14.         <span property="inDefinedTermSet">US Grade Levels</span>
  15.         <span property="name">2</span>
  16.         <span rel="url" resource="http://purl.org/ASN/scheme/ASNEducationLevel/2"></span>
  17.     </p>
  18.     <p>Link to lesson plan: <a property="url" href="http://example.org/lessonplan">http://example.org/lessonplan</a></p>
  19. </div>
Example encoded as JSON-LD in a HTML script tag.
  1. <script type="application/ld+json">
  2. {
  3.   "@context": "https://schema.org/",
  4.   "@type": "CreativeWork",
  5.   "name": "Designing a treasure map",
  6.   "learningResourceType": [
  7.     "lesson plan",
  8.     "learning activity"
  9.     ],
  10.   "audience": {
  11.     "@type": "EducationalAudience",
  12.     "educationalRole": "teacher"
  13.   },
  14.   "educationalLevel": {
  15.     "@type": "DefinedTerm",
  16.     "inDefinedTermSet": "US Grade Levels",
  17.     "name": "2",
  18.     "url": "http://purl.org/ASN/scheme/ASNEducationLevel/2"
  19.   },
  20.   "url": "http://example.org/lessonplan"
  21. }
  22. </script>
Structured representation of the JSON-LD example.